As social video continues to thrive, more brands, media companies and influencers are taking advantage of the medium as a means to reach and engage with consumers and fans.This report takes an in depth look at the benchmarking and growth numbers that matter to you and your social video strategy.
Global Video Trends - New leaders are still surfacing on YouTube and Facebook; incumbency advantage is stronger on YouTube
Sponsored Video - Audience growth begets monetization; media and entertainment drive sponsored video views on Facebook and Influencers drive sponsored video views on YouTube
Where are Media Companies Active - Digital first, print and broadcast media and entertainment companies are taking different approaches to social video
Content Trends - Genres are shifting ground between platforms
What is Considered to be Successful? - Benchmarks remain consistent with Q1 2017